Less is very often more when it comes to Marketing and sharing your Thing. 'Spreading yourself too thin' is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still... sometimes... shiny shiny new marketing objects come along and look oh so distracting!
If you are marketing in less places/media, it's a lot easier to make a bigger noise as you've got more time/focus/money to spend on them. Absolutely logical and yet it's super-easy to forget this and get distracted.
Where have all your best leads come from? Where did the brilliant customers you have now 'find' you? What is REALLY working in your business when it comes to getting you fabulous clients you love to work with? What gets you 'those' conversations?
When you really know where your great customers come from, you can just focus on that smaller number of things that get them interested and buying from you instead of trying to do every-thing.
Sometimes less really is more.
So I'll stop now :)
Want to talk more about this?
Many thanks for all your good advice, my website has proved the best avenue for my best and longstanding business contacts. Dealers and galleries have “found” me so I will be investing more time and energy on keeping this very much up to date and expanding what is possible in these days of linking blogging and Youtubing.
It’s always good to have a ‘focus’ – do you have a way for people to ‘opt-in’ for updates on the website? That way when they visit once you can steer them back each time there is something new?