Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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Working smarter. Being focused. Find the trigger.

Multitasking is overrated–and yes, I know as a woman I shouldn’t be admitting this! but it’s true. There are some things that go together well: I like to work with music on sometimes and I definitely like to run with my tunes blaring in my ears.

But I still have to remind myself that multitasking with my work time is never going to create the best results.

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Sometimes it looks like an eggbox

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I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

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It’s a Goal!

My immediate answer to overwhelm is a goal—a very focused, totally connected smaller part of a bigger vision, goal. And a stretchy one too. The numbers I always set myself are never super-comfy but they’re not ludicrous either. If the goal is too far out of reach I know what I’m like—I won’t even bother!

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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