Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when 'logic' gets replaced by intuition when I just 'know' I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It's not something you can put on your marketing plan I'll agree, but leave space for it!
When you do something on gut feel also let go of the outcome. Be OK that you can't plan what's going to happen and just let it happen instead.
Am I sounding a bit bonkers now? Probably, but this works. All the time. Get good at trusting your intuition about who you need to connect with, who you need to work with, what events you need to be at, where you need to go with your business. And let it happen.
If you just 'go anyway' and just be you, have great conversations, connect and join in you never know who you might meet. I meet interesting people all the time. Because I am open to it.
I meet interesting people on trains, in steam rooms at the pool (really), in queues, at events, on Facebook, on the beach, all over the place. I am not looking but I am looking... or rather I am not NOT looking.
It's easy to get blinkered about where you can find new clients or suppliers or partners or anyone who may be a great connection for your business. You start to think only on 'business terms' and ignore other options. Obviously you need to have a marketing plan in place to attract new clients to your business, you need to be hanging out in the places your ideal clients are saying the right things and connecting. But just have a look around you and see if you're not missing anything. What does your gut say?
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