If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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Sometimes you just don’t know

You don’t always know the answers

Sometimes you don’t know what’s around the corner

And it’s pretty likely that you don’t know what’s on the end of your nose (until you find your Thing of course!) :)

And the ‘not knowing’ is not a problem. Really. Learn to look out and allow…

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Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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The joy of spreadsheets (and other things)

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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It’s a Goal!

My immediate answer to overwhelm is a goal—a very focused, totally connected smaller part of a bigger vision, goal. And a stretchy one too. The numbers I always set myself are never super-comfy but they’re not ludicrous either. If the goal is too far out of reach I know what I’m like—I won’t even bother!

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Put your blinkers on

Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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