Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

Continue reading...

The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

Continue reading...

Cause a Reaction

1

Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

Continue reading...

Make yourself scarce! and sell more…

1

Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

Continue reading...

Why blog for your business?

So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!

Continue reading...

Is anybody there?

2

Very often there are more people listening, reading, following, watching, and noticing you than you may realise. But too often we can worry about ‘what we see’ and not what we don’t see.

Continue reading...