Put your blinkers on

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Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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Being Different = Difference

Stands to reason I am going to tell you to be different – it’s the essence of Being a Business Celebrity! Do YOUR Thing, use YOUR Personality Selling Point, sell YOUR system, offer YOUR star plan of products and services.

I know that it can be scary to stand out but I promise you it will make a massive difference to your business.

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When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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Everyone has a different Act

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You might DO the same thing as someone else—you might have the same skill or qualification—but everyone’s Thing (with a capital ‘T’) is different.

When you realise that your Act is different to everyone else’s, you have a Monopoly in your marketplace. You become the only person that does what you do the way you do it. Or, put it another way, if people want to come and see YOUR act they have to come and see YOU.

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Ask questions. A lot of questions…

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If you’re not sure about your Thing, ask yourself these great Thing-finding questions, questions to work out your process or philosophy, questions to help you work out your best marketing, and yet more questions…

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If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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