Your marketing should cause a reaction. You should cause a reaction.
If you want people to take action you need them to react (clue is in the word ‘act’).
Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.