Lifetime Value. An oldie but a goodie.

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Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don’t ‘get it’.

Lifetime value is the ‘number’ you need to have in mind when you are evaluating your marketing, when you’re working out your investment into how much to spend (time or money or both) in getting a new customer.

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On the radio – me talking Inspired Marketing, Websites and business

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I was recently invited by Andy Hayes of Travel Online Partners to be a guest on his TOP radio show. We discussed marketing, websites, the Hotel Success Handbook, being in business, and lots more.
Listen online or read the summary.

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Put your blinkers on

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Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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If you’re going to get wet – might as well swim

My exercise ‘Thing’ is swimming. I love to swim in an outdoor pool (not in the sea!) but there is something that I see when I am there which I don’t get.

Now, I appreciate that not everyone comes swimming to plough up and down doing laps like me but surely if you’re going to get wet—might as well swim.

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Money Matters

We’re often discouraged from talking about money as it’s not good manners, and I’m still quite the fan of not ‘banging on about’ at every opportunity. For example, I’ve never been one to market what I do in terms ‘work with me and you’ll make lots of money’. But you want to make sure that, after all your costs and expenses, there is at least enough left over to pay you–the business owner–a salary or wage AND ideally that there is extra for putting back into the business or taking as a bonus.

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