Stop with the ‘How’ for now

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When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking “Ohhh… How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session…”, and off you go with your ‘How’ now.

If you jump straight into the ‘How’, you’ll miss the details in the ‘What’ that make the difference when it comes to being noticed.

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Business Celebrity interview: Brad Burton MD of 4N networking, Author, Speaker, & Action man!

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book ‘GOYA’ (Get off Your Arse!).

Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market.

MP3 recording of my interview with Brad Burton – don’t miss his success tips for getting in your spotlight!

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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You have all the answers (& they’re different for everyone)

As any good coach will tell you (not that I’m a coach, but I’ve worked with plenty!) YOU have all the answers. But there is no ‘one plan’ you must stick to or get right–there is instead the ‘right plan for you’ which is perfect for your life, business, whatever because it fits with your goals, your values, your take on things.

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Want to know what I do when I don’t know what to do next?

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

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Being Different = Difference

Stands to reason I am going to tell you to be different – it’s the essence of Being a Business Celebrity! Do YOUR Thing, use YOUR Personality Selling Point, sell YOUR system, offer YOUR star plan of products and services.

I know that it can be scary to stand out but I promise you it will make a massive difference to your business.

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