Expect the Unexpected

Of course, being British I have this expectation built in when it comes to the weather (expecting the unexpected!), but it’s a good way of thinking when it comes to business too.

Much as it’s important to have a plan—and it’s always a good idea to have a goal—sometimes something will just ‘show up’ that is unexpected.

This can be good unexpected or bad unexpected…

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Is your light on?

12

You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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You already know the answer

All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.

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The £50 Chow Mein

2

If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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What counts as Marketing?

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Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

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