Always be ideal in what you say

What I want to remind you to do is always focus your messages, your marketing and any communications you have about your Thing squarely aimed at your ideal clients.

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What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

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You have all the answers (& they’re different for everyone)

As any good coach will tell you (not that I’m a coach, but I’ve worked with plenty!) YOU have all the answers. But there is no ‘one plan’ you must stick to or get right–there is instead the ‘right plan for you’ which is perfect for your life, business, whatever because it fits with your goals, your values, your take on things.

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Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Less is More (but do it often)

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Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

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Are you doing it YOUR way?

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Are you running your business for you?

What I mean by that is are you doing it YOUR way or are you doing it the same way as other people who do what you ‘do’ are… or even the way you think it SHOULD be done.

Doing it your way is what will make you different and make you stand out. And it will also make your business easy for you as you’ll never have to ‘work out’ how to do what you do differently, you just will…

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