So this is going to be one of those 'ironic' posts where I tell myself what I need to hear. So excuse me the indulgence but I am writing this for you AND me if that's OK.
When you're busy doing your Thing it's important to listen...
- listen to you
- listen to your clients
- listen to the market
- listen to your body
If you listen to you then you'll always be doing your Thing and doing your best work. If you listen to you you know what is 'right' to share, how and when. You always know when you're in flow and doing your Thing so definitely stop doing what isn't you doing your Thing. And you'll also know when you're working with the right clients in the right way.
And talking of clients - really listen to what they want. You will have LOTS of ways to do your Thing and share what you know and do but make sure you lead and market with the part of your Thing your clients most want. I call it their 'brick wall'. Yes, behind the brick wall is ALL that you do, but your clients might not be able to see past this wall as there is just one problem or one issue that they can't see past. This is what you offer first - this is how you get their attention.
Listen to the market and hear what is happening, BUT don't get sidetracked or worry about what you do being different. Listen out for trends about how people like to work, model people & mentors you admire. See what's working and make it better, and make it yours.
Listen to your body. If, like me, you are the biggest asset in your business, you need to look after you. This is the ironic part of this blog post as I am writing this in hospital! I stopped listening to my body and figured I could just keep on going... and apparently not. And while I do look after me and eat well (with the odd cake of course) and exercise and do all that 'good' stuff, too much of me being me without a rest was not going to work! And so I am here having an enforced rest (& an operation)!
Listen and learn - do what you hear.
Want to talk more about this?