Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.
It’s important that you know ‘where’ to offer your service–whether that’s real life premises and locations, or virtual ones. In real life, I’m a BIG fan of finding locations to work ‘face to face’ that are inspiring, interesting, and comfortable (that’s code for quite plush, btw!). For me, it’s all part of the ‘experience’ of working on your Thing to do that in lovely surroundings where you feel ‘good’ and can focus and be energised to think clearly and differently. Some dingy basement meeting room with no windows is never going to work for me. That’s why you’ll spot me running one-to-one sessions on fancy boats with 360-degree harbour views, or running retreats at very nice spa hotels. Because that’s MY location location location.
That’s a key point too–you need to work out where YOU do your best work when you are selling you. If you know you perform better in a bright, airy environment–work there. If you like comfy, cosy places to be at your best–work there. If you like modern, or minimalist–be there when you are offering your services. You get the idea. Of course, you need to know what your customer wants too, but make it a match of where you work best and what creates the best space for them to get the results you offer.
Same too for your website or ‘online location’. In fact, we can also include social media in this–a Facebook group or page, for example, is still a ‘location’ of your business. It’s where you hang out, show up and do your Thing. So make sure it reflects you well, represents you at your best, and allows you to do your best work. Some websites and social pages are relaxed and full of banter and that’s perfect if that’s you and your audience, others are fact packed fast paced places–which also works if that’s what you and your market want.
You might need to tidy up (or mess up) some of your locations to suit. But make them match you, doing your Thing, in the best way possible. That way your location is also helping to qualify in (and out) the clients who will get the most from what you do that’s brilliant.
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