The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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A niche is not enough

4

If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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Are you asking the right questions?

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

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Strictly Business

I don’t mind admitting it. I am a HUGE Strictly Come Dancing Fan (Dancing with the Stars if you’re reading this outside the UK). Obviously I am sure you appreciate that I love the sparkles and the spotlights (of course!) but what I love the most is the dedication and the trust that you see.

Every one of the celebrities is already doing their Thing (and up to the point of starting the series that Thing isn’t ballroom dancing, and for some – let’s be honest – it never will be!) but everyone is willing to give dancing a go and be a beginner.

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Take 2(00)

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Now I love my Thing, as I know you do too. And here’s the thing about your Thing: when it’s brilliant, it’s your responsibility to share it—over and over again.

To just do your Thing once isn’t going to help everyone who needs your Thing. And every time you deliver your Thing you need to do it brilliantly.

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