Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

Continue reading...

I love it when a plan comes together!

1

You absolutely need a plan in business, and while I am not a big fan of the v-e-r-y long (and let’s be honest sometimes quite dull) ‘business plans’ that your bank manager might want to see, you absolutely DO need a plan.

Not having a plan is like navigating in the dark with no idea of where you’re headed. Things work out so much better when you have a plan.

Continue reading...

What’s inside my head and how it can help your business

Yesterday, I got back from the first 2-day ‘Small Business Marketing Workshop’ run by the very smart Jonathan Jay in his new business venture Success Track.

The purpose of the 2-day workshop was for Jonathan to share his own experience in what does and doesn’t work in terms of marketing a business. Jonathan also offered a ‘marketing clinic’, where attendees could (perhaps crushingly honestly in some cases!) receive a critique of their current marketing materials and approach (note to anyone who attended here — you will of course get the irony of Jonathan describing this in his own words as “a clinic”!).

Continue reading...

Working smarter. Being focused. Find the trigger.

Multitasking is overrated–and yes, I know as a woman I shouldn’t be admitting this! but it’s true. There are some things that go together well: I like to work with music on sometimes and I definitely like to run with my tunes blaring in my ears.

But I still have to remind myself that multitasking with my work time is never going to create the best results.

Continue reading...

Get wise with your whys – for stories that sell

1

Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

Continue reading...

On the radio – me talking Inspired Marketing, Websites and business

1

I was recently invited by Andy Hayes of Travel Online Partners to be a guest on his TOP radio show. We discussed marketing, websites, the Hotel Success Handbook, being in business, and lots more.
Listen online or read the summary.

Continue reading...