Latest Post You’re better than you think you are

I’m good at this. Maybe you’re good at this too? Thinking you’re ‘not that good’ at things and underestimating your talent and value. But the chances are you are good, or at the very least ‘good enough’.

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Woman taking notes

Listen very carefully (your market is speaking)

Most of the answers you need for your business are all around you–it’s often simply a case of listening more carefully.

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Why-selling-everything-might-be-too-much

Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

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Looking-from-the-other-side

Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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What-I-know-about-flow

What I know about flow

I would love to tell you that I wake up in ‘full flow’ every single day and do my Thing with no distractions, interruptions or procrastination on my part. I would love to tell you that–except, of course, it’s not true.

What is true is that I know what to do, or at least what usually ‘helps’, to shift me into flow mode. It’s not always the same set of actions, but there are a few things I can choose from.

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Give-them-what-they-want-dark

Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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What-you-didnt-know-you-knew

What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

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Maze

The long way round

Sometimes we know we’re ‘almost there’, but instead of taking the step to the left, we take about 47 right turns to end up there instead. And that’s OK.

Sometimes you’ll meet people who found their Thing, worked out their business model and got their positioning or niche right in one go. And then there will be other people (I was one of them) who took quite a few steps to get there. And shorter isn’t always better if you paid attention along the way.

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Show how easy it is

Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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Woman on megaphone

About your about

I’ve carried out some not-very-scientific research of About descriptions from websites and other places, and I conclude that we definitely want to hear about your Thing, but we also want to know about you

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I-dont-know-so-tell-me

I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

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