Yes, that old chestnut — the title of a thousand spam emails!
But don't worry, this isn't another 'get rich quick even without a computer' email (I never understand those — how do you make money on the internet not being on the internet?! I digress...)
Back to the subject in hand: how DO you make MONEY from your web site? Or how I like to think about it: how can your web site make your business more successful?
Well, I am not going to list everything you can do here in detail, but if you boil it down, it's essentially about getting a few key things right.
You need to:
- get the RIGHT traffic to your web site i.e. the type of visitor you want who is looking for, and willing to pay for, what you are selling
- get the VOLUME of traffic you need to make your business profitable
- offer what your visitors want to buy (and try and capture the details of everyone who is a potential customer)
- sell or 'convert' as many of your web site visitors as possible
If you are making the effort to maximise all these things then that is how you make money from your Web site.
But how do you do this?
Well, you need to look at lots of different ways of promoting your web site, including online and offline ads, email marketing, SEO (Search Engine Optimisation), to make sure you're found on searches, get online PR working for you with articles, list yourself in good directories, use social networking to drive traffic, and set up PPC advertising (like Google Adwords) to guarantee you are found in search engines.
You need to work really hard on testing your web site and its content for optimal conversions. Look hard at your stats, and work out why people are visiting your site, and what they are looking at. How many visitors leave without buying, or at least telling you who they are? Don't underestimate the power of changing the detail on your web site. Even just swapping around your layout on pages can make a HUGE difference to conversion (which you can set up so it's automatical, making it even easier, with a free tool called Google Optimizer)
So, the 2 things you must be thinking about ALL the time are:
- How can I get more 'qualified' traffic to my site (not just numbers, but real, targeted, ready-to-buy traffic)?
- How can I get as many of my visitors on the site to buy, or sign up to my database, while they are there?
That's it, in a nutshell! But of course, you will want to know HOW to do this. And you want tried and tested methods...
So let me introduce my friend Ed Rivis, who is an expert on Internet Marketing. Ed has today released the first UK-focused monthly internet marketing newsletter (as opposed to US-focused, as a lot of internet marketing ideas are). He's offering the first copy to everyone for FREE (including free postage — you really do pay nothing) just by signing up here...
I can't wait for the postman to arrive with my copy, as I know it will be PACKED with real, useful web marketing ideas to help me make money from my web sites.
And none of Ed's ideas are 'tricks', by the way. They are straightforward, tried out and tested (a lot) 'how to' articles about internet marketing that works. I'd order your free copy today if you're really serious about making money from your web site. You'll be increasing your profits before you can say 'highly-targeted Landing Page'. :)
Want to talk more about this?