You already know the answer

All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.

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Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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Selling online – How we design and build ecommerce websites

Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

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What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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