The other people

You will always get asked about ‘the other people’ unless you’ve made it clear in your marketing and your message that there are no other people like you. If you’ve made it clear that no-one else does exactly what you do there will be no comparisons to make.

What’s ideal is if you can make a mini-monopoly of just you.

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They do exist… (your ideal clients)

Just because you haven’t met them yet doesn’t mean they don’t exist…

I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.

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Playing nice in business — why manners maketh money

Sometimes I come across businesses, and business people, that just don’t seem to have any manners!
It’s not just customer service; you should also be thinking about how you work with other businesses too…

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Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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Try, try and try again

The other day, Gary Vaynerchuk posted a great thing on Facebook which was along the lines of: “If this is your life’s work, don’t give up after 4 months”. And I’m sure you’ve read before about the ‘overnight’ success of people who have, in fact, been working away for years.

But that’s the point. If it was easy (like THAT easy) everyone would be doing it…

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Are you asking the right questions?

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

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