Be very specific

What’s important to you might make all the difference to you doing your Thing. But if it’s the difference between your Thing and someone else’s you need to be specific about and tell us what that is, otherwise it will get lost in ‘assumption’.

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What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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Streamlining for Success

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Streamlining has been on my mind these past few days.

You know when someone says something, or you read something and then you SEE IT EVERYWHERE.

Yeah, that’s me this week and streamlining, de-cluttering, making things simple and more elegant.

I’m going to share why it’s so important and why you should think about (and do it!) as much as you can.

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Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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What counts as Marketing?

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Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

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Not getting paid? You choose your customers remember…

I was having a conversation with someone recently about starting up in business and as ever the usual reservations and fears came up – what if it doesn’t work, what if we don’t make enough money, where will we find customers etc, but there was one fear that was bigger than all of them – what if we don’t get paid?

Now getting paid is important in business, but what you have to remember is that YOU are in charge.

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