What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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The Business of Helping

Most businesses are in the business of ‘helping’–helping other businesses, helping people, helping society, helping the world, some kind of ‘helping’ is usually the result of what they do. Whether that’s helping with a product, system or service… it’s usually there to ‘solve a problem’.

So why is this important to understand? In Marketing terms, it’s important that you absolutely know and can demonstrate the ‘problem’ that you solve and how you ‘help’.

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Build your own ride…

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The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?

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Even the best hairdresser can’t cut the back of their own head

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

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You have all the time you need

Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

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Follow the herd, or not, or don’t even leave the house

It’s funny, there’s so much ‘FOMO’ that goes on in business. (FOMO is Fear of Missing Out by the way). Sometimes we FOMO that everyone else is going to be at an event, or is making an offer this Black Friday, or is getting their newsletter done every week, or spending 100 hours on Facebook, or networking non-stop. There’s no end to FOMO if you let it take over.

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