Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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Who do you want?

Knowing who your ideal client is makes a HUGE difference to everything you do in your business.

Just assume that EVERYTHING in your business works better (for that read – more easily) when you know your ideal client well. Really well.

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Uphill Struggle or Downhill Slalom?

We can all climb a mountain if we put our minds to it (and backs into it) BUT sometimes, surely, it makes sense to take the cable car? I mean it’s there… would seem silly not to use it. And sometimes in business (and life!) even though there’s a cable car up our mountain, we either don’t see it OR choose not to use it. Are we mad?

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Are you lucky?

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Don’t believe that everything you see and hear is because someone is ‘lucky’. There’s that famous saying “The more I practice, the luckier I get.” With practice and work you get luckier. I know I do. This is how you get successful at business. It’s not a magic trick.

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Conversations are key

I am a legend at starting up conversations. It’s another part of my Thing. I’d forgotten how good I am at this until I helped a client out recently on their exhibition stand.

My advice is to have conversations even when you don’t know where they’ll end up. Worse case: you’ll have a pleasant chat, best case: you might have a new customer.

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Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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