Oh, I said the 'M' word. Sorry, I know it's not everyone's favourite thing, but it's mine so I can't really get away from it...
You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that's when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. No random offers unless they are Easter, Spring, Summer Holiday, Back to school and festive season related. And, of course, there is nothing wrong with making offers that match the time of year BUT you can chose to be different. And you can also choose to be consistent.
I am a big fan of speaking to people every week of the year, no matter what the occasion. You don't need an excuse to share your Thing—just share it, all the time, every time, and you'll always be in front of the right person at the right time (as you'll be there ALL the time). Marketing success has SO much to do with consistency. It's about always sharing great ideas and content, and always asking can we help?
Yes, YOU might think you're Marketing too much, but not everyone else sees absolutely everything you do every single time you do it (unless they are some kind of sales stalker, in which case they might do!). So even if you think you need to wait 'til Christmas (or another occassion), please don't. Tell us about your Thing every time you can. We're all ears.
Want to talk more about this?