Do it again!

Now I am the world’s worst (or best?) at coming up with new ideas.

I am always excited about the next thing. What I can do that’s new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.

If you have something that works – keep doing it!

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Get Real!

Now, I’m all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you’re in your office at home, as far as I’m concerned. But sometimes you can get great results with your Thing when you get out into the ‘real’ world. And it’s easy to forget (I do).

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How many times does it take?

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Marketing (folk?)law says you need to ‘touch’ a prospect 7 times before they will respond. By ‘touch’ here be clear that I mean a message touch-point—so an email, Facebook post, a video, a talk, a letter, etc. There are exceptions to every rule as sometimes you can get a response the very first time someone sees you—I know I’ve had this happen when I’ve spoken at an event or met someone at networking. It’s more likely the ‘one touch’ conversions happens in person but it’s not always the case.

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Well, that didn’t work…

You’d think I have this Thing all figured out, right? Well, most of the time I do and then sometimes some-thing comes along and I get a big smack round the chops to remind me I MUST do it my way!

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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The Marketing Merry-Go-Round

Your marketing plan should be a nice ride that people stay on until they’re ready to get off.

You don’t decide when they get off—they do. And when they do get off they either head straight over to you and say “I’m ready—let’s go” or they say “Thanks so much for the ride” and walk away. You don’t want them jumping off and running away to escape your marketing, you don’t want them being forced off either—especially if they were enjoying the ride—and you also don’t want to suddenly change the ride into something they don’t want to be on.

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