Being desperate is never a good look

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I know that life is not all hearts and flowers and giant pots of cash (at least not all the time) :) BUT when you don’t have those things in abundance, don’t think that they don’t exist or that there’s a limited amount of happiness and success and you need to hunt down your share of it.

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The DFS effect. What happens when you’re always on ‘sale’

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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect :)

But what happens? – no one buys at full price.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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Ban the brochure speak! (& 10 tips on how to avoid it)

I can’t stand brochure speak.

You know that beautifully crafted tidy copy that is full of neat words and clever phrases and lots of ‘we’: “Jargon jargon jargon ‘we’ do this and we’ve been doing this for 1000 years and we are the best…”

That is brochure speak. And you’ll find it out and about not just in brochures but it lurks on websites and flyers and adverts and sales & marketing materials across the land.

Here are 10 tips to avoid it!

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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The £50 Chow Mein

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If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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