Not all customers are created equal…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

Sometimes what you need to do next in your business is simple. But we can very easily over complicate things.

Sometimes it’s just right there.

What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book ‘GOYA’ (Get off Your Arse!).

Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market.

MP3 recording of my interview with Brad Burton – don’t miss his success tips for getting in your spotlight!

This is something that can be hard to get your head around at first, especially when you’ve just realised your Thing and you want to keep it well protected. But the best thing you can do with your Thing is give it away.