It really CAN be that easy

Your Thing is easy. I’ll say that again: Your Thing is easy FOR YOU. That’s the key point I want to make–it’s not that your Thing is easy for everyone, it’s not that everyone sees the world the way you see it, can solve a problem the way that you do, or work the way you do. But your Thing is easy for you.

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The DFS effect. What happens when you’re always on ‘sale’

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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect :)

But what happens? – no one buys at full price.

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What I know

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I don’t know everything. I am always learning, always finding more ways to solve things, and discovering more ways to share what I know.

What I do know is that I know enough. In fact I know plenty. What I know is that what I know is of value to other people.

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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What to do when you don’t want to do your Thing any more

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So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

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We don’t all suit the same vehicle

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I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

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