There are SO many things you can do that aren’t doing your Thing. And I’ve seen (and in many cases done) them all...
Some you can easily ‘disguise’ as work too–"But I’m doing my Thing" you say while hiding away working on a website, a book, a course. "Oh REALLY?" I say, "and you’re getting paid for that right now are you?"
I am a bit of a task master when it comes to Things and getting paid for them. I am a big fan of 'get busy first' before you look for other ways to package your Thing. Until you’re overbooked and have a waiting list you won’t get much encouragement from me to create other ways of buying your Thing. Obviously, selling your time for money forever isn’t the ideal business plan if you want to grow your business, but it’s absolutely the place to start that makes the most sense for most people. How else will you know what your market really want? How else will you create a great website/book/course if you’ve not actually been DOING your Thing? Don’t trick yourself into taking time off to make something that is going to stop you getting paid right now.
Get started, get selling, create SOMEthing you can sell right away. It could be your time, it could be something online... but don’t think it has to be complicated!
And don’t think you need all the fancy props to sell it, either. I’ve sold a LOT from Facebook messages, a conversation and a 2-page PDF for reference. Of course, in time you can build up all the ‘supporting stuff’–the fancy website, the funnels and all that fancy stuff. But right now, unless you’re getting paid for your Thing somehow, I suggest you stop procrastinating and get started. You’d be surprised what can happen from a few well-placed conversations...
(And if you need a conversation with me first, then that’s a good place to start!)
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