You don’t need a website to be able to sell your Thing. OF COURSE, a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.
But I would argue that publishing ‘something’ will help your sales process enormously. This ‘something’ can be as simple as a Facebook page for your business (which literally takes minutes to set up). Or it could be a nicely designed PDF (1 or 2 pages can be enough) that sets your stall out clearly to prospects from which you can sell your Thing. It might be a short video, or an article. Perhaps a simple 1-page website (a landing page).
Something published is not only an aid to the sales process for your prospects, but often also for you in terms of confidence. I know that you do your Thing brilliantly and you can sell your Thing simply by having a conversation with someone, BUT I know you’d also probably feel more confident–more ‘puffed-up’–if you had a smart ‘something’ you can refer to (FB page/PDF/landing page). It adds credibility often, and gives you and your prospect a sense of certainty that this is a ‘real Thing’ when they see it all written up, presented and published.
If you’re starting out, I always recommend that first of all you must be SUPER CLEAR on your offer. You do need to be able to have a sales conversation about it without any props whatsoever (and still be able to sell from that conversation). But if you’re speaking with someone who likes to have the details in front of them to read through and make a considered decision, then publishing something will make a big difference.
Let’s be clear on this, however–a fancy (or any) brochure or a beautifully designed website is NOT going to sell for you. It is going to HELP you sell, but it’s not going to do all the heavy lifting for you in most cases (the exception here is mail order and ecommerce, but I’m assuming you’re selling a service, or a product that needs a ‘conversation’ too).
But if having something published increases both yours and your client’s confidence, you can see how it’s a very good thing to have.
Want to talk more about this?