Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE, a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

But I would argue that publishing ‘something’ will help your sales process enormously. This ‘something’ can be as simple as a Facebook page for your business (which literally takes minutes to set up). Or it could be a nicely designed PDF (1 or 2 pages can be enough) that sets your stall out clearly to prospects from which you can sell your Thing. It might be a short video, or an article. Perhaps a simple 1-page website (a landing page).

Something published is not only an aid to the sales process for your prospects, but often also for you in terms of confidence. I know that you do your Thing brilliantly and you can sell your Thing simply by having a conversation with someone, BUT I know you’d also probably feel more confident–more ‘puffed-up’–if you had a smart ‘something’ you can refer to (FB page/PDF/landing page). It adds credibility often, and gives you and your prospect a sense of certainty that this is a ‘real Thing’ when they see it all written up, presented and published.

If you’re starting out, I always recommend that first of all you must be SUPER CLEAR on your offer. You do need to be able to have a sales conversation about it without any props whatsoever (and still be able to sell from that conversation). But if you’re speaking with someone who likes to have the details in front of them to read through and make a considered decision, then publishing something will make a big difference.

Let’s be clear on this, however–a fancy (or any) brochure or a beautifully designed website is NOT going to sell for you. It is going to HELP you sell, but it’s not going to do all the heavy lifting for you in most cases (the exception here is mail order and ecommerce, but I’m assuming you’re selling a service, or a product that needs a ‘conversation’ too).

But if having something published increases both yours and your client’s confidence, you can see how it’s a very good thing to have.

Want to talk more about this?

Let’s have a conversation

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

Cheese, cheese and more cheese

Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

You already know the answer

All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.

You don’t know what you know

Most people have no idea how much they know. And—even worse—they don’t know the VALUE of what they know. It’s not unusual (as Tom Jones would agree) for me to work with someone who ‘claims’ that they don’t have anything different or special to share with the world.

So what are they worried about?

Space. The final frontier (& really useful for Doing your Thing)

You need space to do your Thing, to step into it and grow it. And your clients need space too. When you offer a product or a program to your clients you are offering them space. Space to do something a new way, work on a project, get a result or a transformation.

Do what you like

Isn’t it interesting that sometimes we can get sidetracked into doing something we don’t like. You might not realise it at the time—it can sneak up on you and before you know it there you are with a lot of work, or clients, or ‘jobs’ you don’t actually like on your ‘to do’ list.

But there are two ways to deal with this…

Publish ‘something’ to sell more

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Latest Posts

Posts you may have missed:

Buying a course doesn’t make it happen

Cheese, cheese and more cheese

You already know the answer

You don’t know what you know

Space. The final frontier (& really useful for Doing your Thing)

Do what you like

Publish ‘something’ to sell more

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Leave a Reply Cancel reply

Latest Posts

Posts you may have missed:

Buying a course doesn’t make it happen

Cheese, cheese and more cheese

You already know the answer

You don’t know what you know

Space. The final frontier (& really useful for Doing your Thing)

Do what you like