Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

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What’s your measure?

There’s plenty of measures you can measure in your business. And only one of them is money. And, in fact, if you’re smart you actually know that it’s never about ‘the money’, it’s about profit which is the money left over after you’ve paid for everything else. So for sure, measure your profit (and make sure you have some!) if you want to see how your business is doing.

But there are other measures too…

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Even the best hairdresser can’t cut the back of their own head

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

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Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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