Sometimes what I do is just 'putting on lipstick'. Your Thing might be like that too?
My Thing is that I 'find' people's Things–I don't create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to 'see' what people don't see for themselves. And then the next stage is usually to tidy it all up and 'put on lipstick'.
I don't know it all. But what I do know how to do is finish it off nicely :)
When your Thing is your Thing then you probably forget to notice the details. You might 'gloss over' some really gorgeous stuff that you just take for granted. Or you might have a big old jumble of ideas and actions and experience and aren't quite sure what to do with it all. So I help you straighten it all out, and then make it attractive. And, of course, when a Thing is attractive and on display, people can buy it. You see how this works now?
So what's your lipstick? What finishing touches do you add to a project or process that, if left on their own, would have people and businesses walking out the door bare-faced instead?
Point out the lipstick–say "Here's what I add" to a result. Don't be shy about showing off and drawing attention to a good feature (the point of lipstick). Or maybe it's not lipstick... it might be a hat, or pair of amazing shoes, fancy glasses, or just a quick drag of a brush through the hair of a project :) But know what it is that you add that improves the overall result and make sure WE (your market) know about it.
This is, of course, a slightly 'lipstick on' way of saying know and own your value. Know what you are brilliant at and where you make the most difference. Then tell us about that Thing of yours!
Want to talk more about this?