Same Thing. Different Recipe.

Much as I would love them to request raw veg and seeds, sometimes the small people want cake. And, specifically, last weekend they wanted brownies. So I of course had to oblige (nothing to do with me wanting to eat any, of course **coughs**). I don’t have a go-to brownie recipe in my head so I dug out my cookbooks–which are a rather eclectic selection I have to admit–and compared recipes.

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Who do you want?

Knowing who your ideal client is makes a HUGE difference to everything you do in your business.

Just assume that EVERYTHING in your business works better (for that read – more easily) when you know your ideal client well. Really well.

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It’s not always going to make sense, but start anyway

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It doesn’t make sense for me to take a holiday to Australia–for a start, it’s a bloody long way away (swearing necessary to convey distance!) and that flight is a bugger (again, swearing required!).

BUT it always makes sense to me when I get here as I love the energy, the scenery is amazing, and it’s just where I love to be. And this is the same for where you want to be in your business.

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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On your own? Don’t let that stop you!

Do you sell you? Of course you do, you’re a business celebrity!

But are you only selling you – your time – and nothing more? That’s not good – as you’re putting a limit on what you can do and who you can reach, not to mention a limit on your income.

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