When something is good it always deserves a second (third, fourth...) viewing. I will happily sit through re-runs of Frasier, Friends & other classic TV shows. And I'm not sure I can count how many times I've watched Star Wars—especially now I've got my small people into the way of the Force!
I appreciate that not everything is worth repeating, but when you have a process or a system or a marketing campaign that works do a re-run. And then another re-run until it stops working!
It's very easy to keep coming up with new stuff as, if you're like me, you love to create but that isn't what your market necessarily wants (it might be what you want!). There was a furore when they brought out the 'new' Coke and very quickly it was back to the re-run of original Coca Cola as this is what everyone wanted.
This isn't an excuse never to innovate, but it is a reminder to keep re-running what is working and try new things out alongside. Of course try out a new media, or way to market what you do; of course come up with a new product or service—just don't ditch the old ones to make way for the new if they are still working!
I've seen experts do the same talk over and over and it still delights, inspires and gets the audience to take action. They don't change their content they change who they share it with. The content works, it's brilliant, and until it's not getting them results then they don't need to make huge changes. In fact just like with older movies, they might bring out an enhanced edition—digitally remastered—making what already works a few tweaks to make it better.
Even when you think you've heard it all before, remember that a new audience is seeing you and your Thing for the first time and actually sometimes they'll come listen again and again, as each time there's a different way of thinking and acting as a result.
Your Thing might be the same over and over, but if your market and audience are in a different place (literally or mentally) they'll get something different from it every time. You know those great films with tons of little detail in (anything by Aardman is a good example) which you can watch over and over and see new things in—that's just how your re-runs are of your best work.
If you have your favourite meal in your favourite restaurant, why would you try anything else on the menu if that is your favourite? Some of us like re-runs so don't take them off the menu.
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