Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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The worst thing you can do

Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don’t take anyone there.

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You don’t need ALL the answers RIGHT NOW

When you’re an ambitious growing business it’s natural to want everything to happen RIGHT NOW, but sometimes it’s better to have only the answers you need NEXT to make sure you’re not missing a step.

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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