When trying too hard is too much (and what to do instead)

Today I’m going to talk about eating out, not because I’m a big foodie–although I am, but because it teaches you a lot about good marketing. My example is taken from the realm of ‘tourist restaurants’ (or at least restaurants in a tourist destination).

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Take 2(00)

2

Now I love my Thing, as I know you do too. And here’s the thing about your Thing: when it’s brilliant, it’s your responsibility to share it—over and over again.

To just do your Thing once isn’t going to help everyone who needs your Thing. And every time you deliver your Thing you need to do it brilliantly.

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Weeding

Who is it that decided what plants are weeds and what are ‘good’ plants?

Some weeds are very pretty, with flowers that brighten up the garden. Some weeds smell good, look good and are hardy so thrive where other plants need lots of care. Sometimes a weed is just a ‘good plant’ that’s growing in the wrong place…

But if you know what you want your garden to look like, you don’t want weeds there.

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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It really CAN be that easy

Your Thing is easy. I’ll say that again: Your Thing is easy FOR YOU. That’s the key point I want to make–it’s not that your Thing is easy for everyone, it’s not that everyone sees the world the way you see it, can solve a problem the way that you do, or work the way you do. But your Thing is easy for you.

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We all worry

We all worry about all sorts of things all the time. Sometimes we worry about the weather if we’re planning an event, and sometimes we worry about what ‘everyone else’ will think when we’re doing our Thing. Sometimes we worry about something ‘big’, and sometimes it’s seemingly small but can take over our thoughts.

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