You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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It doesn’t have to be shiny and new

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Having a signature dish or programme gets you noticed and remembered. If you are changing your recipe all the time then how do we know what your brilliant Thing is? Being in your spotlight means being consistent and having a clear signature that we can see. If you are chopping and changing all the time it’s confusing for us and it’s diluting your brilliance.

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J.F.D.I.

I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!

Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.

And that is the point.

Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.

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Marketing is for life… not just for Christmas

You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that’s when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. But consistency is the key—show up every week, regardless of the season.

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Can you have more than 1 Thing?

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Yes I am talking about Things again. I can’t help myself. It’s what I love to do! :)

And a question I get asked often is can you have more than 1 thing? So I thought I’d share my answer here.

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Simply simple (saves stress!)

Ahhh, simplicity—the nirvana that I seek for my business and life :)

And I’ll be honest… I can be super-good at making things and my Thing waaaaaaay more complicated than I need it to be if I don’t keep them in check. Maybe you do this too?

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