Q&A #4 Recording: Nothing is Impossible & Get in your Spotlight

Posted in: | No Comments

Fame Names: what to include in the main name and the tag line too making sure your big problem solving Thing is the key message; How to plan your marketing for the year and tie in your blog posts; Having your blog/content radar on, and also knowing how to top and tail stories; How to keep all your messages and promotion in your park, and relate your calls to action to your Thing all the time; How to get your first (or next) speaking gig; The foundation pieces that a Star Plan needs (& where you must start).

Continue reading...

Class 5: Get in your Spotlight

Posted in: | No Comments

There are so many things you can do to make you and your business more visible. But only do those that you feel great about. Authentic marketing is about being you, using how you love to communicate and turning that into great marketing. There is no point finding your thing – knowing you are amazing – and then not sharing it. Your spotlight is there for you to SHARE.

Continue reading...

Class 4: Nothing is Impossible

Posted in: | No Comments

Yes, this is the mindset piece! A big part of Being a Business Celebrity is about owning it. No waiting for permission, or waiting for someone to hand you your name tag. You have to decide what puts you in your spotlight and go stand in it. And yes, you CAN do it.

Continue reading...

Q&A #3 Recording: Interesting Stories Sell

Posted in: | No Comments

Looking at Fame Names—how to make sure they are about the RESULT you give, not the job title you have while doing your Thing; When and how to use your Fame Name (is it a business name too?); When retro-fitting your Thing into a market isn’t a good move; What to give away—how much that can be—without it stopping people from buying (there’s a simple distinction).

Continue reading...

Class 3: Interesting Stories Sell

Posted in: | No Comments

Your Personality Selling Point is your own personal tag line – it instantly conveys what you do in the way you do it and how it is very different. No need to ‘come up with’ a USP – you just be you – use your PSP instead. Your story sets the scene for effortless sales as you expand on how you arrived at your PSP.

Continue reading...

Q&A #2 Recording: Have a Fame Name

Posted in: | No Comments

On this webinar, we covered some more on Things… exploring one from the get go and adding more details to others; Working out a Fame Name and how to use the ‘right’ words that work best for you; And a very good question about positioning (which linked to testimonials and your Fame Name debut)

Continue reading...

Class 2: Have a Fame Name

Posted in: | No Comments

When you can easily explain what it is that you do that’s different you need to “wear the badge”. See how having what you do instantly recognisable as your Fame Name will make your marketing easy. Get known for your celebrity – in a way that’s uniquely you and quick to remember!

Continue reading...

Q&A #1 Recording: Find Your Thing

Posted in: | No Comments

Not surprisingly, this was all about Things. More ideas on where to look for yours: sometimes it’s about being simple, sometimes its about looking ‘around’ what it is that you right now; Lots of different examples of Things and how to translate all that ‘good’ and find the Brilliant.

Continue reading...

Bonus video: Star Plan

Posted in: | No Comments

This Star Plan training class takes you through all the 5 points that make up your plan of what to sell to who (& for how much).

Watch the video and have me take you through step-by-step the different parts to a Star Plan.

Continue reading...

Class 1: Find Your Thing

Posted in: | No Comments

Learn how to find your thing. See what you’re brilliant at and not just what you are good at. Realise how important it is for your business (and for you!) that you are doing your thing. How doing your thing makes everything that much easier :)

Continue reading...

Nail It November

Posted in: | No Comments

Continue reading...