What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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What to do when you don’t want to do your Thing any more

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So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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Putting the lipstick on

Sometimes what I do is just ‘putting on lipstick’. Your Thing might be like that too?

My Thing is that I ‘find’ people’s Things–I don’t create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to ‘see’ what people don’t see for themselves. And then the next stage is usually to tidy it all up and ‘put on lipstick’.

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Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

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