Be on Air

Your message floats on air… it goes out on the airwaves and connects with people who want to hear from you.

Maybe not instantly the minute you say them, but your words don’t disappear. You’re a recording somewhere, you might be transcribed or re-quoted. And this is why you have to broadcast anyway.

Continue reading...

Well, that didn’t work…

You’d think I have this Thing all figured out, right? Well, most of the time I do and then sometimes some-thing comes along and I get a big smack round the chops to remind me I MUST do it my way!

Continue reading...

What are you selling under the counter?

This is one of my favourite expressions when I’m letting someone fabulous know they are keeping their Thing a secret UNTIL clients work with them.

I know it makes sense to save your really good stuff (after all it might sell out!) but how is anyone going to know about it if it’s not on show in the window?

Continue reading...

Are you on Holiday?

Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?

There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!

Continue reading...

Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

Continue reading...

Don’t DIY if it’s not your Thing

2

Don’t DIY if it’s not your Thing. Not only will you be too busy doing ‘stuff’ that you won’t have time to do your Thing as much, but you’ll be using up valuable headspace even thinking about it (while not even doing it!).

Get in an expert, someone who’s Thing it is, and stop doing stuff just because you can.

Your mission is to do your Thing, not get busy with DIY that’s not making a difference.

Continue reading...