I can see the future (and so can you)

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Some of my clients joke with me (at least I think it’s a joke) that I can see the future. They ask me to tell them what I see for them in the weeks or months ahead. And I do. I tell them what I see they are capable of, and what is absolutely possible for them – whether it’s their future or not is not up to me though – it’s up to them.

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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Less is More (but do it often)

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Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

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Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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