The Thing about Magic

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The other night I went out for dinner with a group of people and experienced some serious magic. It wasn’t in fact the cooking (although my Pork Belly was very yummy) but proper “How the hell did he do that?!” close-up magic. The sort of magic where I was incredulously shaking my head shrieking “How is that possible?!” (yes, I was the one choosing the card that ended up in the wallet–in a zipped pocket, in a ticket case–when I had been holding the wallet in the palm of my hand AND it had my name written on it in my handwriting?!).

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Follow the herd, or not, or don’t even leave the house

It’s funny, there’s so much ‘FOMO’ that goes on in business. (FOMO is Fear of Missing Out by the way). Sometimes we FOMO that everyone else is going to be at an event, or is making an offer this Black Friday, or is getting their newsletter done every week, or spending 100 hours on Facebook, or networking non-stop. There’s no end to FOMO if you let it take over.

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Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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Being Masterful

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I want you doing your Thing. Doing what you are brilliant at and not just what you are good at.

But what I want more than that is for you to be a Master. For you to do your Thing so much and so often and so well that you are a Master of it—a true expert—experienced, confident and truly ‘there’ with your Thing knowing it’s what you do that’s brilliant.

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Location location location

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Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

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Build your own ride…

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The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?

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