Saving it for Best

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

If you’d like to hear me explaining what it takes to be a Business Celebrity – just grab the download… Download Now It’s an MP3 recording (around 7Mb in size) of a teleseminar I hosted where I explained what Being a Business Celebrity is all about – what it means, what you need to do, […]

I’m still working on this one–as I love to ‘work’–BUT the key, of course, to getting anything great done with your Thing is to do the ‘right work’.

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

Sometimes it can get very noisy—noisy in your inbox, noisy in your head, noisy in your market, noisy in your office, noise noise noise.

Now some of this noise is very real—but some of it can be easily silenced.

And I don’t just mean taking a holiday and ignoring it all—that’s only a good short term solution… long term it’s probably going to be bad for business!

The first thing you need to do is decide what you want to listen to.

with a new dawn and a new day you have new opportunities, but you don’t need a new Thing.

Your Thing is your Thing is your Thing.

If you are keen for a new Thing, I’d argue you’ve not found yours yet. If you’re just keen for ‘new’ then look at what needs to be new and what doesn’t.

Because there’s “shiny object” new, and there’s “Let’s just try something a little different, based on what we know already works” new. The latter new is a much better and more productive new.