Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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Rehearsing and the real thing

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

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The joy of spreadsheets (and other things)

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Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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Keep checking the end of your own nose…

Now, I know that you already know that your Thing is on the end of your nose. So yes, it’s as plain as day to everyone else, but often you look straight past it… and yet it’s the very thing that you do brilliantly and don’t always notice. And don’t think that you don’t have to keep checking the end of your nose either…

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