How to say “No” (nicely)

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Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

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Tell it how it is – When being serious makes the difference

The tone of your messages and your marketing means so much. If you want to get heard try a different tone now & then to hit home. There is always a time when you need to tell it how it is.

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Why fr*e is the new expensive

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I realise I’ve just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it’s the way round the spam filters…).

So what’s the deal with F-R-E-E and why is it so damn expensive?

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Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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The joy of spreadsheets (and other things)

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Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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