Put a lid on it

Have a deadline for a decision, or a maximum number of people you can work with, or products you have available.

Having a limit (time, number, etc.) helps with decision making.

And that’s your responsibility as someone with a brilliant ‘Thing’ for sale—to help with decision making.

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What to do if you don’t want to be the boss

Now, your Thing might well lend itself perfectly to you being the boss of a business. Or, it might not. It might be that the best use of your Thing is as part of someone else’s business–or in partnership with someone else (and their Thing) that adds up to a better result that you on your own. Or you can just hire a ‘boss’ to take care of business while you do your Thing.

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I can see the future (and so can you)

2

Some of my clients joke with me (at least I think it’s a joke) that I can see the future. They ask me to tell them what I see for them in the weeks or months ahead. And I do. I tell them what I see they are capable of, and what is absolutely possible for them – whether it’s their future or not is not up to me though – it’s up to them.

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Going first

9

Sometimes it is up to you to go first.

There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it.

Often when you work out what your Thing is you look around for examples of other people doing it so you can see how it’s done, or see how you want to do it differently, to make sure you stand out.

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The £50 Chow Mein

2

If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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Business Celebrity Marmite (some love it, some don’t!)

2

When you become a business celebrity it’s important to know you turn into marmite (not literally, as that would result in quite a sticky mess!) but metaphorically – some people will love you and your Thing and others will not like it at all. But that’s OK. It’s all part of being a business celebrity; […]

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