What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

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This Thing is simpler than you think

There’s always the moment. The moment where you step away from simplicity and add in the kitchen sink. And I know you mean well because you’re coming from a place of service, wanting to do all you can to help–to share everything you know and have learnt. When you ‘see’ what other people don’t see, and you ‘know’ there is another/better/faster/smarter/other way, of COURSE you want to share it.

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If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

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What’s the result?

I’m not actually that bothered HOW you do it, I just want to know it works. And I know you know it works, so why are you spending so much telling me about how it works. I’m not actually that interested. I mean I might want to know the details AFTER I’ve decided I want the result. But I’ll buy the result first.

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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