Start big, sell small

This is something I encourage when working with clients who find the concept of ‘upselling’ somewhat icky. It’s actually something I encourage even if they like selling, as for me it’s sensible and smart, and sets out your full Thing (even if then people choose to buy less of it).

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When was the last time you did something HUGE?

When WAS the last time you did something huge? Something you were afraid of doing? Something you’d been putting off as you didn’t think you could do it?

When was the last time you thought “You know WHAT? I don’t care if it doesn’t work… I am going to try this anyway”?

If it’s been a while that you scared yourself with a HUGE action for your business then I’d like to challenge you to do something today that is big

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Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

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Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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If you’re going to get wet – might as well swim

My exercise ‘Thing’ is swimming. I love to swim in an outdoor pool (not in the sea!) but there is something that I see when I am there which I don’t get.

Now, I appreciate that not everyone comes swimming to plough up and down doing laps like me but surely if you’re going to get wet—might as well swim.

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Pace yourself (and get good at the 1 thing that makes all the difference)

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When you work out your Thing, it’s very tempting to then run at 100 miles an hour and try and get everything done at once. You want the website, the Facebook followers, the big list, the speaking gigs, the PR, the online programme–the lot. But what you might spot missing from that list is clients (and therefore cash).

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