Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a 'How to' that shows people how easy it is when they do this the way you do it.
It might be something that you do automatically, so step back and take a view of what you do step-by-step as if you were explaining it to someone or teaching them (because you’re about to!). When you can pull apart your Thing so it becomes teachable, that’s when you have something of value you can sell (or start off with a free version to demonstrate your knowledge, experience and Thing).
You can make a document, a download, a checklist, or a diagram. Some of the most shared posts on social media are diagrams, flow charts, checklists and 'How tos'. You can post it on your website, email it out, put it on social media, make it a blog post, a video on YouTube–just as long as it shows how easy this is for you, and you can share it, offer it. It doesn’t have to be your entire Thing–a small slice or shortcut is valuable on its own (and definitely not a good idea to share your entire Thing if you’re giving it away!).
Decide if you want to share your ‘easy thing’ for free, or free but ask for an opt-in (name & email in exchange for it). There’s merit in both options, and you know your market best.
And ask for feedback, ask for testimonials, or ask for comments on the page or blog post or social media for their response to this ‘easy’ share. This way you’re not only creating content but social proof along the way too (that your Thing works!).
Also don’t ever worry about giving away information and ‘How to' instructions–you might think that now people know what to do, they won’t need you. That might be the case for those people who love DIY, but there are plenty of us who, even if we know what to do, still don’t want to do the doing! And now you’ve demonstrated you’re an expert in that and have the masterplan checklist, I know who I’m going to ask to do it (and all the other things you clearly know about too!).
Want to talk more about this?