About your about

I’ve carried out some not-very-scientific research of About descriptions from websites and other places, and I conclude that we definitely want to hear about your Thing, but we also want to know about you

Continue reading...

A niche is not enough

4

If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

Continue reading...

Where can be as important as what

Where I do my Thing is hugely important to me. And it might be for you to.

The way you know it’s important is how you feel when you’re doing your Thing in different places. If some places don’t feel right, or you don’t feel you can fully ‘do’ your Thing there, then you’re probably a ‘where’ person too.

Continue reading...

The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

Continue reading...

33 ways to get Famous

Everyone loves a list, right? So, here’s one you can use as inspiration for your next marketing idea to try out.

Continue reading...

Make more money from your website

How DO you make MONEY from your web site? Or, how I like to think about it: how can your web site make your business more successful?

Continue reading...