Get on with it!

There comes a time with every idea that you need to get on with it. Of course you want to plan, work out the details, explore the options, do some research, perhaps even do a little bit of learning to make sure you’re all set. BUT there will come a time when you simply need to get on with it.

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Everything you’ve done up to now…

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If there’s one thing that everyone says about their Thing is that they WISH they’d known what it was BEFORE. And I can see the logic–as surely if you’d known what your Thing was before, you wouldn’t have done all the other things you had (well, all the ones you didn’t like at least!). And it doesn’t matter what age you are when you work out your Thing (I’ve worked with people in their 20s through to their 60s), the frustration is always the same–if only I’d known this before…

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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What’s inside my head and how it can help your business

Yesterday, I got back from the first 2-day ‘Small Business Marketing Workshop’ run by the very smart Jonathan Jay in his new business venture Success Track.

The purpose of the 2-day workshop was for Jonathan to share his own experience in what does and doesn’t work in terms of marketing a business. Jonathan also offered a ‘marketing clinic’, where attendees could (perhaps crushingly honestly in some cases!) receive a critique of their current marketing materials and approach (note to anyone who attended here — you will of course get the irony of Jonathan describing this in his own words as “a clinic”!).

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Stop with the ‘How’ for now

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When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking “Ohhh… How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session…”, and off you go with your ‘How’ now.

If you jump straight into the ‘How’, you’ll miss the details in the ‘What’ that make the difference when it comes to being noticed.

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Simply simple (saves stress!)

Ahhh, simplicity—the nirvana that I seek for my business and life :)

And I’ll be honest… I can be super-good at making things and my Thing waaaaaaay more complicated than I need it to be if I don’t keep them in check. Maybe you do this too?

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