Give yourself permission (er, NOW)

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Permission is something we don’t actually need, but SO many of us feel we do. I know that I used to want it. A lot.

Because, of course, there isn’t really anyone who is stopping you from doing your Thing, from being as famous as you want to be, from standing in a super-bright spotlight, from doing exactly what you want to do the way you want to do it (given legal parameters of course!).

And yet we ask—and look—for permission.

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Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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Well, what a surprise… customers like good service! and they aren’t always bothered about price

Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

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