When I talk about finding your 'Thing' I always explain its proximity as being at the end of your nose i.e. it's right there in front of you but you can't see it.
And sometimes what you need to do next in your business is simple. But we can very easily over-complicate things.
Sometimes it's just right there.
So if your first idea for a new product or service or launch or promotion is simple, you don't have to go looking for something more complicated as chances are what you came up with first is going to be just perfect.
Think I'm done on this point.
Keeping it simple :)
Want to talk more about this?