Business Celebrity interview: Brad Burton MD of 4N networking, Author, Speaker, & Action man!

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book ‘GOYA’ (Get off Your Arse!).

Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market.

MP3 recording of my interview with Brad Burton – don’t miss his success tips for getting in your spotlight!

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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Easy Street

This is where I like to hang out these days.

It’s a good place to be in your business (& your life actually) but for me it’s taking a bit of getting used to. I am very ‘busy’ person so it’s not always the natural address for me to be at!

Here’s how I am making the move.

Every time I have a new idea or I want to do something in the business I ask myself this question:

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Working smarter. Being focused. Find the trigger.

Multitasking is overrated–and yes, I know as a woman I shouldn’t be admitting this! but it’s true. There are some things that go together well: I like to work with music on sometimes and I definitely like to run with my tunes blaring in my ears.

But I still have to remind myself that multitasking with my work time is never going to create the best results.

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