That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.
When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.
Playing nice in business — why manners maketh money
Sometimes I come across businesses, and business people, that just don’t seem to have any manners!
It’s not just customer service; you should also be thinking about how you work with other businesses too…
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