Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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How many times does it take?

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Marketing (folk?)law says you need to ‘touch’ a prospect 7 times before they will respond. By ‘touch’ here be clear that I mean a message touch-point—so an email, Facebook post, a video, a talk, a letter, etc. There are exceptions to every rule as sometimes you can get a response the very first time someone sees you—I know I’ve had this happen when I’ve spoken at an event or met someone at networking. It’s more likely the ‘one touch’ conversions happens in person but it’s not always the case.

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Twitter for Business: 9 Community Management Tips

Wendy Kier, The Queen of Twitter, blogs about the need to have a Twitter business strategy that sits in line with your overall marketing goals and objectives, and how random Tweeting does very little in way of attracting new business.

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They’re behind you!

The end of your nose (if you don’t already know) is where your Thing is. And sometimes it’s that, or your ideal clients for your Thing, that are literally right there in front of you. Or in some cases, right behind you, waiting in the wings where you haven’t seen them; but they’ve been there all along…

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