It won’t always work

4

Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

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J.F.D.I.

I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!

Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.

And that is the point.

Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.

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Take time to Tidy

1

I am not a neat freak—in fact, I’m pretty messy most of the time…

But I do tidy up when I need to and it ALWAYS makes a difference.

Now, you might think I am just talking about doing the filing (which is a good place to start, btw), BUT there are plenty of other things in your business that could do with a tidy from time to time that you should think about.

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Strictly Business

I don’t mind admitting it. I am a HUGE Strictly Come Dancing Fan (Dancing with the Stars if you’re reading this outside the UK). Obviously I am sure you appreciate that I love the sparkles and the spotlights (of course!) but what I love the most is the dedication and the trust that you see.

Every one of the celebrities is already doing their Thing (and up to the point of starting the series that Thing isn’t ballroom dancing, and for some – let’s be honest – it never will be!) but everyone is willing to give dancing a go and be a beginner.

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What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

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The magic online customers

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Now, I am not saying you can’t find customers online (you can, of course) but, depending on your Thing and your business model, you don’t need to think this is the **only** place you can find some ideal clients.

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