Why fr*e is the new expensive

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I realise I’ve just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it’s the way round the spam filters…).

So what’s the deal with F-R-E-E and why is it so damn expensive?

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Do you really need someone else?

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Your Thing is on the end of your nose. And the thing about your Thing being on the end of your nose, is that you can’t see the end of your OWN nose. You need someone else to tell you what’s on the end of your own nose (or a mirror). And this is why I have a coach and a mentor. I ‘know’ what I want to do with my business, and where I want to take it and usually I have an answer to how to do that… doesn’t mean I can see the wood for the trees and know clearly my next steps!

Having someone else can make you doing your Thing so much easier, bigger, better, quicker, profitable and more.

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Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

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Do it again!

Now I am the world’s worst (or best?) at coming up with new ideas.

I am always excited about the next thing. What I can do that’s new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.

If you have something that works – keep doing it!

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You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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