Now, I am sure you don't do this, but just in case...
When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking "Ohhh... How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session...", and off you go with your 'How' now.
Which is great—after all, you want to make money from your Thing which WILL involve selling it. BUT it will also give you blinkers if you dive in too quick.
If you jump straight into the 'How', you'll miss the details in the 'What' that make the difference.
You may miss out on the real result and all the steps it takes, so you may not be as clear or as confident when you share the message of the difference you can make with your Thing. If you take time to get all the pieces in place before you dive into 'How', it's a lot easier to sell...
There is a time for 'How' of course, but that time is after the expansion and the exploring of the 'What'. You need to be super-clear, have all the details, have all the pieces you need about what it is that you do. Be super-clear and detailed about your Thing and then, only when you have it all mapped out, THEN you can work out the 'How'.
It's a bit like decorating (bear with me on this analogy): yes, of course you can wake up one day and think "This room should be blue", buy the paint, start slapping it on the walls and it will, a couple of hours later, be blue. It will probably be a messy, uneven, splashes-on-the-carpet blue, but blue nonetheless. Or you could think about who uses the room and for what, think about which shade of blue will work best, maybe get some testers to try out on the walls in the changing light, think about the room and how it will work. Then, when you have all the details of your blue, you can cover the floor and mask off the woodwork; you can protect the furniture, sand down the walls, fix up any holes and cracks and then paint away. I would have a bet that the latter approach, when you've worked out the 'What' first in a lot more detail, will give you a MUCH better result than jumping straight into the 'How'.
I absolutely want you to sell your Thing by working out 'How' you can share it, but do not skip the 'What' stage—this is the detail that everything is built on. It's the foundation of your Thing. So dig deep.
Want to talk more about this?