You decide

2

When it comes down to it, there is really only one person who stands between you and your Thing and that’s you.

Of course, you can get help to find your Thing—help to shape it, help to package it, and brand it, and sell it. But only YOU can decide to do it—actually go out there are do the Thing.

It’s about jumping in with both feet to do your Thing and knowing that that’s what you’re here to do. There is no “Ohh, I’ll dip a toe in”—that’s never going to convince anyone… if you’re not 100% certain, then why would anyone buy from you?

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Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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Take 2(00)

2

Now I love my Thing, as I know you do too. And here’s the thing about your Thing: when it’s brilliant, it’s your responsibility to share it—over and over again.

To just do your Thing once isn’t going to help everyone who needs your Thing. And every time you deliver your Thing you need to do it brilliantly.

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Putting the lipstick on

Sometimes what I do is just ‘putting on lipstick’. Your Thing might be like that too?

My Thing is that I ‘find’ people’s Things–I don’t create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to ‘see’ what people don’t see for themselves. And then the next stage is usually to tidy it all up and ‘put on lipstick’.

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Being in Business—does yours add up?

Being in Business means you are transacting—buying and selling—so please don’t be surprised about this :) There WILL be numbers involved.

If you want to make money doing your Thing then you need to run it as a business. And that means selling—with invoices and cash flow and everything!

When did you last check the pulse of your business?

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Making your move…

Is there ever a right time to do your Thing? Not sure on that one. But what I do know is if you’re not doing your Thing yet it’s only going to continue to piss you off ’til you start doing it!

Now, I am NOT saying you need to drop everything and start doing your Thing now–that’s hardly ever the best plan. But what I am saying is that it’s pretty likely that there will come a time where you will have to take a leap of faith into doing your Thing and how big a leap and how much of a safety net (or not!) you have is entirely up to you.

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