Timing is everything

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It’s not that people don’t want what you’ve got. They might absolutely love your Thing, they just aren’t ready… yet.

This is why you need a wave of marketing… a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they know where to find you.

I don’t know when you’re going to be ready. I don’t when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)

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Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Thinking is not the same as Thinging

There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.

There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.

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The DFS effect. What happens when you’re always on ‘sale’

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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect :)

But what happens? – no one buys at full price.

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When it all gets too much

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I’m not a robot.

I can’t work non-stop 24 hours a day, 7 days a week (although sometimes I do think this would be super handy–like the week before an event I’m running!).

And sometimes, of course, it all gets too much.

Doing your Thing too much can make you question if your Thing really is your Thing as it’s all getting ‘too hard’. Don’t let it be like that.

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When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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