Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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5 tell-tale signs you’re doing your Thing (& 2 signs you’re not)

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I am obsessed with you doing your Thing.

I don’t mean ‘any old’ thing either—I mean YOUR Thing! The Thing that you do that’s brilliant. The Thing that makes a difference to you and has you sharing your brilliance with the world.

Yeah, THAT Thing.

So how do you know you’re doing your Thing?

Well here’s some tell tale signs:

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Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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Thinking and Doing

Two very different things…

Especially when it comes to your Thing.

Although in my experience you can’t do one (well) without the other.

The trick of course is to do them in the right order :)

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It’s BIGGER than you think!

Yes, I know that you are supposed to get ‘small’ and specific with what you do—you can’t be everything to everyone, after all. BUT sometimes you can think too small.

Now, when I say small what I really mean is ‘blinkered’—if you’re good at something and that’s what you ‘do’, it’s sometimes difficult to see everything that’s ‘around’ what you do—but that’s what your Thing is: everything!

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