The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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Strictly Business

I don’t mind admitting it. I am a HUGE Strictly Come Dancing Fan (Dancing with the Stars if you’re reading this outside the UK). Obviously I am sure you appreciate that I love the sparkles and the spotlights (of course!) but what I love the most is the dedication and the trust that you see.

Every one of the celebrities is already doing their Thing (and up to the point of starting the series that Thing isn’t ballroom dancing, and for some – let’s be honest – it never will be!) but everyone is willing to give dancing a go and be a beginner.

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Your radar is always on

One of the ways you know you are doing your Thing is that you realise that your ‘radar’ is always on.

Your Thing is either something you find really easy, something that really annoys you, or a combination of both those factors (as they are, in fact, 2 sides of the same coin–it’s likely something annoys you when you know how easy it is to fix it).

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