How many times does it take?

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Marketing (folk?)law says you need to ‘touch’ a prospect 7 times before they will respond. By ‘touch’ here be clear that I mean a message touch-point—so an email, Facebook post, a video, a talk, a letter, etc. There are exceptions to every rule as sometimes you can get a response the very first time someone sees you—I know I’ve had this happen when I’ve spoken at an event or met someone at networking. It’s more likely the ‘one touch’ conversions happens in person but it’s not always the case.

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Really? Are you sure…?

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Sometimes (and if you’re doing this entrepreneurial thing properly—most of the time!) you will have a ‘crazy idea’ and someone will respond with “Really? Are you sure?”

Of course you’re not sure?! But are you certain?—yes!

You can be unsure that something is going to work, unsure that it’s going to be easy, unsure it’s exactly what people will want it, but you can be absolutely certain that you’re going to do it anyway!

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When you know you’re in flow…

Yes, this is a slightly ‘woo woo’ post as it’s all about ‘flow’. And if you don’t do ‘woo woo’, let’s call it ‘getting in the zone’ :)

But you know what I’m talking about right? When it’s all working, it’s just going the way you want it to… there are no bumps in the road, there are no objections, no ‘problems’—in fact, you’re on a roll. Yeah, we love that. And it makes our business flow better too.

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It won’t always work

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Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

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Are you doing it YOUR way?

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Are you running your business for you?

What I mean by that is are you doing it YOUR way or are you doing it the same way as other people who do what you ‘do’ are… or even the way you think it SHOULD be done.

Doing it your way is what will make you different and make you stand out. And it will also make your business easy for you as you’ll never have to ‘work out’ how to do what you do differently, you just will…

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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