If you read my newsletters regularly you know I'm pretty light hearted in my writing and you'd be right! It's not my intention to bore you with a zzzz-inducing tome each week in your inbox.
The problem with that though is I sometimes have something serious to say. Like "I get how frustrated you are" or "Don't give up" or "Doing your Thing will make a difference to your business and busy-ness" or "You're brilliant - please believe in you!".
And it was a couple of weeks ago that I sent a very serious email. Because I was frustrated. And annoyed. And really wanted to tell you something very important. I said I couldn't help you. And I meant it.
So instead if my usual lighthearted newsletter I sent out a serious email. And it hit home. I had a huge response to this 'to the point' message. I was telling it how it is.
Because I can't help you. Not when it comes down to it. I can share, and show, and support but I can't 'do' your business for you. And I certainly can't do your Thing for you. Only you can do that.
So this was my serious message and it stood out because it wasn't the usual Tigger-like Lucy. It was the serious me.
The tone of your messages and your marketing means so much. If you want to get heard try a different tone now & then to hit home. There is always a time when you need to tell it how it is.
And tell me how that works for you.
Want to talk more about this?