What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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Not everyone is an entrepreneur

If you’re happy to just do your Thing—get paid for it—all is well, but you’re probably not an entrepreneur—just a self-employed, or employed even, Thinger. It’s when you take risks—either the risk of standing out, of doing something differently, of calling yourself a ‘name’, of standing by a process or philosophy that’s yours—then you’re an entrepreneur.

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Putting the lipstick on

Sometimes what I do is just ‘putting on lipstick’. Your Thing might be like that too?

My Thing is that I ‘find’ people’s Things–I don’t create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to ‘see’ what people don’t see for themselves. And then the next stage is usually to tidy it all up and ‘put on lipstick’.

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Fortune favours the brave

If you want to take this quote in a literal sense—to me, it says that you’ll get paid if you ask for the sale.

And here you were thinking it was about riding into battle on your trusty steed :)

It’s an important point though. You need to sell your Thing. And that can mean being bold or brave.

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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