It’s a new dawn…

with a new dawn and a new day you have new opportunities, but you don’t need a new Thing.

Your Thing is your Thing is your Thing.

If you are keen for a new Thing, I’d argue you’ve not found yours yet. If you’re just keen for ‘new’ then look at what needs to be new and what doesn’t.

Because there’s “shiny object” new, and there’s “Let’s just try something a little different, based on what we know already works” new. The latter new is a much better and more productive new.

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Did you file it under ‘Common Sense’?

When you know something and know it so well, you can’t quite believe other people don’t know it. Sometimes this is ‘learned’ knowledge–a new topic you just took a course in, or a book you just read. And sometimes it’s something you ‘filed away from years ago’. Other times, it’s just something you figured out was ‘common sense’. The problem with common sense, though, is everyone’s file contains different entries.

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If you don’t ask you’ll never know

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

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You don’t need ALL the answers RIGHT NOW

When you’re an ambitious growing business it’s natural to want everything to happen RIGHT NOW, but sometimes it’s better to have only the answers you need NEXT to make sure you’re not missing a step.

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Ready, Steady, Cook (your products & services)

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Here’s how you use your signature system to work out your products, services and programs.

You don’t use the entire cupboard of ingredients—you play like “Ready Steady Cook” and use the 5 (or 3 or 7) key favourite ingredients your clients need that you have in your signature system.

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