Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

Continue reading...

Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

Continue reading...

Are you special? Can you explain your uniqueness?

I was reminded again at the weekend (I am being Masterminded by Jonathan Jay) how important is it to be unique in business. We were talking about USPs, and why a business owner must know what their USP is before they can market their business with success.

USP stands for Unique Selling Point, or Unique Sales Proposition. I was reminded how hard it is to define these — to really make them totally unique.

It is quite easy to come up with a USP only to realise under scrutiny that it’s not, in fact, unique and could easily be applied to other businesses. So it was good to have the Mastermind group of business owners challenging each other to be unique.

Continue reading...

The joy of spreadsheets (and other things)

2

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

Continue reading...

5 things to do today to tell more people about your Thing

Tell more people about your Thing with 5 easy ‘do them today’ actions. Often a small tweak to something you already do can make a difference.

Continue reading...

Always be ideal in what you say

What I want to remind you to do is always focus your messages, your marketing and any communications you have about your Thing squarely aimed at your ideal clients.

Continue reading...