Business is always business

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

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Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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The 3 Stages of Selling

For me there are 3 stages to ‘selling’. Now, don’t think I am about to launch into a “How to close in 3 easy steps” guide here–so not my Thing when it comes to sales. What I am talking about instead is the 3 stages people (by people, I mean ‘prospects’ if we’re doing sales speak) go through when they are buying.

Or, at least, this is how I see it…

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It’s a Goal!

My immediate answer to overwhelm is a goal—a very focused, totally connected smaller part of a bigger vision, goal. And a stretchy one too. The numbers I always set myself are never super-comfy but they’re not ludicrous either. If the goal is too far out of reach I know what I’m like—I won’t even bother!

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Cheese, cheese and more cheese

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Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

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