Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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Your radar is always on

One of the ways you know you are doing your Thing is that you realise that your ‘radar’ is always on.

Your Thing is either something you find really easy, something that really annoys you, or a combination of both those factors (as they are, in fact, 2 sides of the same coin–it’s likely something annoys you when you know how easy it is to fix it).

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Money Matters

We’re often discouraged from talking about money as it’s not good manners, and I’m still quite the fan of not ‘banging on about’ at every opportunity. For example, I’ve never been one to market what I do in terms ‘work with me and you’ll make lots of money’. But you want to make sure that, after all your costs and expenses, there is at least enough left over to pay you–the business owner–a salary or wage AND ideally that there is extra for putting back into the business or taking as a bonus.

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Re-runs

When something is good it always deserves a second (third, fourth…) viewing. I will happily sit through re-runs of Frasier, Friends & other classic TV shows. And I’m not sure I can count how many times I’ve watched Star Wars—especially now I’ve got my small people into the way of the Force!

I appreciate that not everything is worth repeating, but when you have a process or a system or a marketing campaign that works do a re-run. And then another re-run until it stops working!

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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When you know you’re in flow…

Yes, this is a slightly ‘woo woo’ post as it’s all about ‘flow’. And if you don’t do ‘woo woo’, let’s call it ‘getting in the zone’ :)

But you know what I’m talking about right? When it’s all working, it’s just going the way you want it to… there are no bumps in the road, there are no objections, no ‘problems’—in fact, you’re on a roll. Yeah, we love that. And it makes our business flow better too.

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