J.F.D.I.

I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!

Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.

And that is the point.

Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.

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Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

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Can you have more than 1 Thing?

1

Yes I am talking about Things again. I can’t help myself. It’s what I love to do! :)

And a question I get asked often is can you have more than 1 thing? So I thought I’d share my answer here.

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You’re better than you think you are

I’m good at this. Maybe you’re good at this too? Thinking you’re ‘not that good’ at things and underestimating your talent and value. But the chances are you are good, or at the very least ‘good enough’.

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Build your own ride…

1

The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?

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Are you selling a cake or a recipe?

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Here’s what I see a lot… people marketing recipes: the ingredients for a cake – the step by step pieces you need.

But what a cake lover is more interested in is the finished article – what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon… and yet this is what I see a lot of people are ‘selling’ – the ingredients.

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