Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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Saving it for Best

A phrase that I utter on a regular basis is “There’s no point sitting at home on your own being amazing”, and I mean it. When you find your Thing, the worst thing you can do is keep it to yourself. The reason being that your Thing is there to help other people—hence it needs to be shared to be helpful! I know it sounds obvious but it’s not always as easy to do as it sounds. But you need to get over yourself and do it!

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Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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